Fresh cut Web app

In parallel with the creation of the brand identity and concept of Fresh Cut – a chain of stores in Turin selling fresh produce and freshly prepared dishes, with a special focus on salads – we developed the project for the web app, a digital ordering and take-away platform where users can assemble their salads or menus from a choice of fresh, prime-quality ingredients.

To highlight the similarity between the physical experience of ordering in stores and the digital one, the web app replicates the process that leads the user to put together a healthy, personalised menu, thus fostering customer loyalty and making the tool enjoyable and intuitive to use. Visually speaking, the web app uses Fresh Cut’s coordinated image, maintaining the soft colours of nature and sustainability in addition to brown, the characteristic colour of the brand.