Community Care Living Lab
Community Care Living Lab is an experimental project promoted by two cooperatives – Gruppo Arco and Poliambulatorio Polis – whose aim is to build a community infrastructure based on open innovation and human-centred design for the testing of charitable pathways designed to improve the quality of life of patients with chronic pathologies or in conditions of fragility.
With the development of the brand identity and the website, Calibro Zero chose to speak to potential patients and the health world, communicating the sense of community and the values of integration and care that distinguish the project. The “network” is narrated through a circular logo composed of four semicircles in different colours that express the four different phases that give life to the project: think tank, knowledge acceleration, prototype & test, and implementation.
The logo originated a texture, produced by breaking up the four elements, which has been used on the site and in graphic materials. The site was designed as a container for a constantly evolving project: the challenge was to offer the client a tool that can be updated and enlarged according to the needs that arise during the various phases. The aim is to form the different targets into a network and provide them with a clear and simple communication tool.