A&T

During Covid-19 outbreak, the emerging fair
A&T – Automation & Testing seeks to find a new way of developing the exhibition, exploiting both the physical and digital space.

Starting from this assumption Cargo Visual Office, together with Libre Soc. Cop., was called to create a new visual identity. The whole visual identity is based on the topic of intersection of digital and physical worlds, and it expressed both through a continuous nuance of blue and green colors, as well as through a whole set of illustrations that display digital and physical ontologies. Cargo Visual Office and Libre were in charge of designing the overall communication system, comprehending but not limited to web pages, social media accounts, inmail messages, printed ads, flyers and brochures.