A&T Fair

  • Client A&T - Automation & Testing
  • Year 2022-2023
  • Service Brand Identity, Web design, Interiors & Architecture, Marketing
  • Location Oval Lingotto Fiere
  • Photographer Daniele Bottallo

A&T appointed Calibro Zero to design and manage the communication system for the 022 edition of the A&T – Automation & Testing fair, held from April 6-8.

This project involved design and management across various platforms, incorporating web pages, social media management, and Dem (Digital Electronic Messaging). In addition, Calibro Zero produced materials such as printed ads, flyers, and brochures. 

The entire brand identity developed for A&T by Calibro Zero is based on the theme of the intersection of the digital and physical worlds and is communicated both through a continuous gradient of blue and green colors and through a set of illustrations showing digital and physical ontologies.

This solution has been a perfect fit for both the digital fair and the upcoming edition awaiting. Amidst the COVID-19 outbreak, the A&T fair is exploring innovative approaches to evolve the event, using both physical and digital scopes, in collaboration with Calibro Zero’s expertise.