Benedetta Marchi Brand
- Client Benedetta Marchi
- Year 2020
- Service Brand Identity, Web design
Benedetta Marchi is a freelance photographer and architect who works in the world of creativity.
Calibro Zero oversaw her personal branding, developing a brand identity that plays with the symbols of her professional project: that of infinity, sunlight, crystals and stones –geodes, agate and amethyst – which transmit vital energy, purity and emotion.
Benedetta conveys this energy to her clientele metaphorically, as a token of love and sincerity. The union between the spiritual and other symbols has generated “marks” that communicate the brand’s intention with a distinctive message. The delicate pastel colours represent Benedetta’s approach and personality, communicating femininity, harmony, energy and creativity. The gold transmits at once lightness and eclecticism, while the green is reminiscent of knowledge, perseverance, tradition and nature.