• Client Unioncoop
  • Year 2022
  • Service Brand Identity

An identity that speaks of the city in an unprecedented way.

This brand and logotype takes inspiration from one of Turin’s symbols: the Baroque. The sign, in fact, comes from synthesizing decorative motifs and vaults from the city’s masterpieces. In the united and knotted composition, people, the beating heart of the cooperatives, can also be glimpsed: one with the arches and windows that make up the sign.

The new visual identity adopts the Confcooperative typeface, emphasizing the link between the entity and the reality involved, without undermining its visual “autonomy.” The color, inspired by the colors of the Baroque, joins and intersects with the identifying blue of Confcooperative.