Pixdata is a Milan-based digital advisor agency that provides consultancy and data analysis services to trigger the innovative development of brands and companies.

To create the agency’s logo and brand identity, Calibro Zero set out from travel and guide imagery in the form of two stylised symbols, reworkings of characters in the Maori alphabet. The final symbol centres round the pixel, the basic element of the digital world and the meeting point for two different sizes and two different colours.

The colour palette used in the logo consists of two bright, vibrant and contemporary colours which, combined together, give rise to the blue of the pixel. The same colour is reiterated in the “i” in the round bold sans font naming.

For the brand identity, we opted for flexibility with a broad colour palette and different textures made up of flat icons – characterised by the gradient effect – typical of the marketing and digital worlds.