• Client NUNC
  • Year 2017
  • Service Brand Identity

We were approached by a newly rising craftsmen and designers firm to initiate a soft branding activity.

The objective was to create a new visual identity that would reflect the work that they produce, while enhancing their own skills and the awareness they already created through the word of mouth. The goal was to appeal to both individuals and corporate clients related to construction industry by leaving a memorable impression through brand recognition and brand positioning.

The identity was thus developed to instill a sense of professionality, creativity, rapidity and taste. This was achieved by taking a clean and refined approach, using neutral tones and distinctive typography, while incorporating architectural and design influences. The naming strategy relies on sophistication (by using an ancient latin word), while including the subtle meaning of rapidity and strongness.