Libre Digital and Education
- Client Libre Società Cooperativa
- Year 2018
- Service Brand Identity
Calibro Zero was asked to create a new brand identity for Libre, a studio of digital craftsmen, driven by the passion for technology, innovation and culture.
The branding concept originated from the necessity to express the energy, the power and the disruptive nature of technological innovations. The logomark thus emulates a deconstruction of the traditional artistic and design approaches, based on a square grid, and it adopts a formal distortion that expresses the sense of movement. The same concept is also represented by the exclamation mark, which indeed characterized both the logo and the claim: “we eat everything!”. Indeed, the exclamation mark has been then completely redrawn in order to create a texture and other brand elements.