28 – Lo Spazio di mezzo
- Client Bottom Up - Festival dell’architettura di Torino
- Year 2020
- Service Brand identity
28 – Lo Spazio di Mezzo is one of the urban regeneration projects in Torino which has been selected within the 2020 Turin Architecture Festival – Bottom Up. The aim of the project is the one of realizing and making alive a sino-italian intercultural place open to all.
The new space has been promoted by cultural associations and institutions such as Atelier Mobile, Zhisong, Babelica and the Politecnico di Torino, which make the space alive through a rich schedule of activities open to citizens. Cargo Visual Office joined the team as design and digital media partner to help communicate the project during the funding campaign. The brand expresses the cultural openness of the project by generating within the lettering 28 a “space” open to creativity, in which different colours and contents can be inserted in a flexible manner.