Pirinoli is a surgical instrument retailer that needed to refresh its image by rebranding its original logo and setting up new offices and showrooms.


Calibro Zero’s intervention encompassed different ambits: from the physical – visual signposting in offices – and to the digital – website, brand identity and communication.

The brand we designed communicates seriousness, professional expertise and rigour, values expressed in the choice of colour –a palette typical of the world of medicine and health –font and logo, based on the founder’s initials, in which a dynamic, vertical graphic mark represents the medical world thanks to its reference to surgical instruments.

The logo has given rise to a texture representative of the brand that has been used in physical and digital applications.