For the Coclos psychology studio, Calibro Zero curated the brand identity and the development of the website, basing itself on the concept of listening, fundamental in the world of psychology.
To represent the concept, we chose a stylised shell symbol to evoke receptiveness, prosperity and rebirth. The brand identity was designed to aim at a young target of adolescents, university students, young professionals and young couples. To emphasise the change and growth that can be achieved with a psychological pathway, we chose a palette of energetic colours such as orange and petrol blue. They also appear on the website which offers an overview of the services offered by the centre.